Email marketing is, “Achieving marketing objectives through applying digital technologies”.

Make it simpler: Email Marketing is the advertisement of a product, service, or brand through electronic mail. Email marketing can be used to improve the relationship between a business and its customers or to gain new customers.
We are sure, you have emailed people – known and unknown; nationally or internationally – or your customers just to wish them Happy New Year or Happy Dashain and Deepawali. It is something like that but involves much more than that!

There is a process that needs to be followed:
1) Development of an optimized professional website
2) Submission to search engines
3) Link building with other related websites and web directories
4) Constant updating of your website so it doesn’t appear old to the web crawlers (web crawlers can pick up activity within the site).

Still in another words, Email Marketing, is using the Internet to advertise/ promote/and ultimately lead to sales of your products/ services. Think your offline advertising promotion efforts in traditional media platforms (print, television, radio and FM, hoarding boards and other outdoor platforms) being done through emails. And, in the process, you won’t incur ink or paper costs neither it would be as expensive as buying airing time (TVC and/ or JINGLE) in television channels and/ or radio or FMs. You will save a considerable amount of time and money preparing email campaigns than other offline efforts.

Let us give you an overview of how we go about doing an Email Marketing or what all involves in creating an Email Marketing.
1. Search Marketing
•    Search Engine Optimization (SEO)
2. Online PR
•    Portal Representation
3.  Online Partnerships
•    Affiliate Marketing
•    Sponsorship
•    Co-branding
•    Link Building
4. Offline Communications
•    Advertising
•    Personal Selling                
•    Sales Promotion
•    PR
•    Sponsorship
•    Direct Mail
•    Exhibitions
•    Merchandising
•    Packaging
•    Word-of-Mouth
5. Opt-in Emails
•    In-house email lists
•    Ad in 3rd party newsletters
6. Viral Marketing
•    Pass-along emails
•    Word of Mouth
•    Generating Media Attention

In our Nepalese market context, where ecommerce hasn’t really entered and the Internet is seen with respect and, somewhat disdain at the same time, just using email marketing will not achieve your desired effect in the market. You will need to mix offline and online efforts into one cohesive marketing plan in order to achieve your desired effect(s) in the market.
There are several other techniques such as Widget Marketing, Paid Search, Pay per Click, Paid for inclusion/ feed etc. that make the entire Internet Marketing landscape but, for now, looking at our Nepalese Market, these sophisticated sounding techniques are not required nor our market has developed to such sophistication. In some years, definitely…
The thing is, we have what it takes i.e. technology, manpower, creativity and the vision to make it work for you. It will definitely take time and effort but, in the end, it will pay off! So, if you are looking for new creative and cost effective ways to promote/ advertise your products/ services and if you can persevere the time…have the patience….and, most of all, the vision along with the will for pioneering effort, look no further!

Email marketing enables you to cost-effectively communicate with your market in a way that’s immediate and relevant. With email, you can:
•    Nurture leads
•    Build brand awareness
•    Obtain prospects
•    Build customer loyalty
•    Generate sales

What’s more!
We will provide you with the feedback of your email marketing campaign.
Track and Report on Campaigns
See how well your campaigns convert, and engage those that respond.
See open rates, click rates, opt-out rates, and bounce rates for each campaign you send. Even better, run a report to see the list of people who opened, clicked, opted out, or whose email address bounced. Use that information to tailor future campaigns for maximum profitability.
Interested?